Beck’s continues to expand their reputation of supporting innovative artists, with the launch of their largest project to date.

The Green Box Project is a worldwide experiment bringing specially-commissioned digital work to life via people’s mobile phones & devices.
The project, overseen by Protein launched on the 4th July in NY with a 200ft flame projected from the torch that Lady Liberty holds, and from there will travel to London, Rome, Miami & Milan before embarking on a 3 year tour of the globe incorporating 1000 different artists.

Overseen by photographer Nick Knight & producer Sam Spiegal the first 30 Green Boxes feature commissioned work of some of the creative industry’s leading lights including Petra Storrs, overnight Green Boxes will appear in various locations across these key cities, and with the simple download of The Green Box Project app these 2mx3m Green Boxes will come to life with the artist’s creative vision.

For more info on The Green Box project see The Beck’s website or see The video below.

Petra Storrs‘ amazing contribution to the project “Skyrise” was created alongside Photographer: Rebecca Palmer, Music by: Jake Farr, Animator: John Malcolm Moore and 3D Modeling by Renderland, see the video below:

© Petra Storrs / Beck’s/Anheuser-Busch InBev