Carmel Said recently worked with photographer Steve Harries to create the campaign images for the launch of Axa’s “Why Not?” campaign.

The set for each shot was created at roughly 1:10 scale and showcases Carmel’s unlimited talents, creating every single detail within the image, including the fully working headlights and constructing each in perspective and built to camera.

See below for the campaign images and look out for further campaign images in the coming weeks.

See more of Carmel’s portfolio here

© Axa/Steve Harries