We are very pleased to announce that Joey L photographed the 2016 Lavazza Calendar ‘From Father To Son’ which launched late last month.

It was an epic, forty day, non-stop shoot through Brazil, Peru, Colombia, the Dominican Republic, and Mexico, that made Joey L’s calendar for Italian espresso brand Lavazza possible. Joey is the latest addition to a roster of photographers that includes Steve McCurry, Martin Schoeller, Annie Leibovitz, Erwin Olaf, David LaChapelle, and Helmut Newton, among others that have created these monumental projects.

This year the theme is “From Father to Son,” a continuation of last year’s theme, focusing on vertically responsible and sustainable food practices in a world economy that extends beyond coffee. Lavazza’s ongoing partnership with Slow Food, a company that makes small, sustainable farming more widely available in the world market, fills out the calendar so that the images touch on the entire universe of food.

“Our Calendar is focusing on the future generation of agriculturalists,” says Joey. “Every single shot is a group shot in a way, even if the parent, or the grandmother or grandfather is in the background somewhere. For me it was always approaching it as a group shot first. Collaborating together. It always started with trying to show two people. It shows the passing of generations. Showing people together.”

“It was a dream assignment, to be honest.”